Client
HiveCollective
Année
2023 — Today
Scope
Stack
Creation of a freelance collective with the ambition to be number one in France
HiveCollective is a community of freelancers, all experts in their field. The collective brings together freelancers under one logo, allowing them to attract new clients and complement their skills. It is also a suitable option for its prospects due to its affordable rates and the quality of its work. A special rate is also offered for students and associations because we understand the financial difficulties they may encounter.
The Challenge
I created this collective in order to gather freelancers who struggle to find clients; the collective allows us to group together and exchange our skills. I created everything from A to Z: the visual identity, the graphic charter, the web design, web development, the tools and communication materials, etc...
🤷🏻♂️ No knowledge in the field
I knew nothing about it, whether it was regarding URSSAF, contributions, procedures; therefore, I had to train and also inform myself about the legal aspect of the status of a collective.
☝🏻 Only from start to finish
Everything you will see is my own and sole production. It was incredibly time-consuming for me, I had to wear several professional hats in order to accomplish the goals of this project in different aspects: Legal, Organizational, Relational, Marketing, Web Design, Web Development, Graphic Design, Branding…
The solution
A year rich in knowledge and experience
This project allowed me to invest a lot of time in the practice of different fields that today accompany me daily in my professional life: Web Design, Web Development, Graphic Design, Branding, Marketing, Project Management, etc…
Visual Identity
The whole project starts from a logo.
The logo is built on the basis of the number 365, which means that we are available at any time of the year. The shape at the bottom of these numbers also echoes the letter 'C' found in the slogan. The logo takes inspiration from the bottom of these numbers.
The Colors
Choice of colors
I chose to use the color red because it is a color that conveys commitment, passion, excitement; this red is bright enough to be seen from afar, and, besides, it's my favorite color! I then decided not to use pure white and black, it's too harsh on the eye.
Web Design
From user understanding to designing for their needs
The user needed to be able to understand the actions and functioning of the collective, so it was necessary that Ux Design and Ux Writing be optimized in this regard. For the style, I went with Flat Design with scroll animations to have a dynamic site.
Web Development
From a Figma design to a Framer site in 7 days
Once the visual identity of the collective and the design were defined, all that was left was to integrate the mockup into the site. For that, no plugin was used; I did everything from scratch. My challenge was to make this site in one week, and it was a challenge successfully met.
What
Rabah
said on our collaboration
See more
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