My Contribution
I assisted the ADCHA association in the complete overhaul of its website, from the initial strategy to the final development. My role: to design a modern platform that is easy to manage and conversion-oriented, capable of meeting the specific needs of an associative site. This mission called upon my expertise in web design and Framer development, to provide a unique and lasting experience.
Visual Identity
I created a strong and colorful visual identity, designed to reflect the cultural dynamism of the festival and the monthly meetings of the Döckeurs. The design is scalable, allowing for a color change each year without loss of readability or coherence. This choice ensures the association has a vibrant and impactful image, while enhancing brand recognition in the world of documentary cinema.
Web Design
The web design of the ADCHA site was crafted to provide a smooth and engaging user experience. I integrated dynamic pages optimized to highlight annual (Festival) and monthly (Döckeurs) events. The design combines a neat aesthetic with functional clarity to enhance visitor engagement, promote membership, and give more visibility to the association's activities.
Information
From our first exchanges, it became clear that the project went far beyond a simple redesign. Therefore, I worked to strengthen the design while optimizing each element to maximize engagement and conversion. To achieve this, I analyzed the provided structure and conducted A/B tests to reach the best possible performance.
Web Development
Developed on Framer, the site combines speed, fluidity, and immersive animations. I created a custom CMS to manage the Festival and the appointments of the Döckeurs, providing complete autonomy to the client while maintaining a powerful and high-performance technical solution.
Information
The events have been integrated into Framer's CMS to simplify editing, publishing, and archiving. The creation process required rigor, logic, and patience, but for the client, management boils down to filling out a few text and image fields, making the tool simple and effective.
What says
Jean-Pierre Giraud
About our collaboration
